Title | CANDELA TRAVELLERS |
Brand | CANDELA TRAVELLERS |
Product / Service | SOICAL ENTERPRISE PROVIDING ECO-TOURISM AND VOLUNTEER PROGRAMMES |
Category | A01. Corporate Identity Schemes |
Entrant | THE BRAND UNION Singapore, SINGAPORE |
Entrant Company: | THE BRAND UNION Singapore, SINGAPORE |
Design/Advertising Agency: | THE BRAND UNION Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Daniel Goh | The Brand Union Singapore | Designer |
Samya Deb | The Brand Union Singapore | Design Director |
Sarah Collis | The Brand Union Singapore | Account Director |
Saranta Gattie | The Brand Union Singapore | Client Executive |
Sonali Kewalramani | The Brand Union Singapore | Client Executive |
Esther Lim | The Brand Union Singapore | Production Lead |
Go beyond the worthy, predictable corporatized design language of most voluntourism brands to create something that genuinely connects the business, travellers and the communities that benefit.
Create an identity for a new breed of ‘voluntourism’ company dedicated to "Co-Creating Community-Based Change" in under-privileged communities across South and South-East Asia.
A name derived from a single unit of light and an identity that multiplies this unit of light into a constellation,a symbol of guidance and a representation of many individual journeys coming together to create something bigger and more incandescent. Brought to life by an activation idea that turns these many points of light into a familiar childhood past-time, connecting company, travellers and communities to the innocence of youth and the importance of providing children everywhere with the best possible start in life.
Launched in Indonesia, India and Cambodia, the brand has become an integral and universally understood tool in conveying the unique spirit of Candela Travelers and has inspired staff, giving them a renewed sense of their purpose and unique point of difference within the category.