TIDE INSTANT CLEAN UP

TitleTIDE INSTANT CLEAN UP
BrandP&G
Product / ServiceTIDE DETERGENT
CategoryA07. Point of Sale
EntrantLEO BURNETT GUANGZHOU, CHINA
Entrant Company:LEO BURNETT GUANGZHOU, CHINA
Design/Advertising Agency:LEO BURNETT GUANGZHOU, CHINA

Credits

Name Company Position
Chong Kin Leo Burnett Guangzhou Executive Creative Director
Lau Tak Ho Leo Burnett Guangzhou Associate Creative Director
Joe Yue Leo Burnett Guangzhou Senior Copywriter
Akui Ke Leo Burnett Guangzhou Senior Copywriter
Ivan Yang Leo Burnett Guangzhou Art Director
Jasmine Zhu Leo Burnett Guangzhou Art Director
Zhou Jie Leo Burnett Guangzhou Designer

Brief Explanation

Based on a universal truth that everyone hates to get dirt on new clothes we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the “security alarm tag”, Tide reminds consumers Tide can clean up any kind of dirt instantly.

The Brief

Tide Instant Clean Up. Everyone hates to get dirt on new clothes! So we created “Tide Instant Clean Up” ambient at fashion boutiques. By using this new media space, the “security alarm tag” in boutiques, Tide alerts consumers when they shop for their clothes that Tide can clean up any kind of dirt instantly. When consumers discover the dirt on new clothes they can take it to the cashier and use the Tide security tag remover to get rid of it. It demonstrates Tide removes dirt instantly. Tide Instant Clean Up.

How the final design was conceived

Step 1: Discover the dirt on new clothes in boutiques. Step 2: Take the dirty new clothes to cashier and use the Tide security tag remover. Step 3: Clean up the dirt with Tide security tag remover. Step 4: Dirt removed, ready for purchase.

Indication of how successful the outcome was in the market

Based on a universal truth that everyone hates to get dirt on new clothes, we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the "security alarm tag", Tide reminds consumers Tide can clean up any kind of dirt instantly. Based on a universal truth that everyone hates to get dirt on new clothes, we created Tide Instant Clean Up ambient to alert consumers when they are shopping at boutiques. By using this new media space, the "security alarm tag", Tide reminds consumers Tide can clean up any kind of dirt instantly.