| Title | PRICKING HEAD |
| Brand | OSIM |
| Product / Service | UCROWN HEAD MASSAGER |
| Category | A07. Point of Sale |
| Entrant | DRAFTFCB HONG KONG, HONG KONG |
| Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
| Design/Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Iris Lo | DraftFCB Hong Kong | Managing Director/Exe Creative Director |
| Timothy Chan | DraftFCB Hong Kong | Group Creative Director |
| Ming Chan | DraftFCB Hong Kong | Group Creative Director |
| Jeff Lai | DraftFCB Hong Kong | Art Director |
| Chiu Wai Hung | DraftFCB Hong Kong | Art Director |
| Jann Yu | DraftFCB Hong Kong | Copywriter |
| Bill Lam | DraftFCB Hong Kong | Production Manager |
| Joe Wan | DraftFCB Hong Kong | Head Of Visualizer |
This is an idea about empathy. We simulate how people feel when they are suffered from headache.
To convince people who are suffered from headache problem. uCrown really knows how your head feel in order to trigger the purchase.
The feeling should be a pricking! That’s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.
Visitors to the stores go up significantly.