COFFEE PEOPLE

TitleCOFFEE PEOPLE
BrandGOLDEN BEVERAGES
Product / ServiceCOFFEE GOLD
CategoryA07. Point of Sale
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
Design/Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral DDB Mudra Chairman/Cco
Ashish Phatak DDB Mudra Creative Director
Aman Mannan DDB Mudra Creative Director
Aalap Desai DDB Mudra Copywriter
Nishant Jethi DDB Mudra Art
Vivek Khandgaonkar DDB Mudra Illustrator

Brief Explanation

A coffee mug is a low involvement product hence to make it look interesting and communicate something on it has to be very interesting.

The Brief

The brief was to make the proposition “We know coffee” come alive with minimum spends. So, on23rd September, World coffee day, Coffee People were born through a BTL activity.

How the final design was conceived

Every coffee recipe has an origin. And to celebrate the day, we distributed branded coffee cup jackets that could be easily put on a coffee cup. These jackets were faces of people from the country the coffee originated from. What’s more, a speech blurb described their recipe and spoke about things the audience didn’t know before.

Indication of how successful the outcome was in the market

All day at the outlets, complimentary jackets were given with specific brews. We wanted to distribute 1200 cup jackets over a span of 24 hours at 14 outlets. But the jackets got over in five hours. People took mementos and even ordered more coffee to get new jackets for themselves. And, got to know a lot about coffee.