PILL-POPPING CALENDER

TitlePILL-POPPING CALENDER
BrandSHREE SHAKTI AYURVEDIC NIKETAN
Product / ServiceAYURVEDIC MEDICINES
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
Design/Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral DDB Mudra Group Chairman/Cco
Vinayak Gaikwad DDB Mudra Group Creative Director
Ragini Singh DDB Mudra Group Copywriter
Pushkar Shintre DDB Mudra Group Art Director
Dilip Panchal DDB Mudra Group Production

Brief Explanation

To design a dual-purpose calendar to let their regular clients know that their health was Shakti Ayuvedic’s prime concern.

The Brief

To design a unique calendar for Shakti Ayurvedic tablets which they could send out to their regular clients.

How the final design was conceived

Most of us tend to have eating habits which deprive our body of certain required nutrients. Shakti Ayurvedic tablets help provide us with minerals and vitamins which might be missing in our diet. However with a hectic schedule it’s easy to forget to take these pills. For this purpose a calendar was designed which acted as a perfect reminder and got people to regularly take their daily dose.

Indication of how successful the outcome was in the market

The calender was much appreciated and Shakti Ayurvedic got a lot of requests to have a similar calender made for the next year too.