PERFORMED BY LINN

TitlePERFORMED BY LINN
BrandLINN
Product / ServiceLINN/AUDIO SYSTEM
CategoryA02. Posters
EntrantBBDO BANGKOK, THAILAND
Entrant Company:BBDO BANGKOK, THAILAND
Design/Advertising Agency:BBDO BANGKOK, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chairman/Chief Creative Offier
Charit Manuyakorn BBDO Bangkok Creative Director
Suthisak Sucharittanonta BBDO Bangkok Art Director
Apichai Intrutsign BBDO Bangkok Art Director
Natapon Chantabutr Typographer
Ladawan Vilainart BBDO Bangkok Producer

Brief Explanation

Most audio system talks about themselves, the sound quality & specifications. How to differentiate from low end product?

The Brief

LINN audio system is very high end product. We want to talk to a niche hard-core music lover.

How the final design was conceived

we arrived with an ides to pick the legendary song and recompose all the musical notation from music sheet into a crafted visual the represent the meaning of that song.

Indication of how successful the outcome was in the market

LINN was perceived as a brand for music-lover.