Brief Explanation

The ads had to work in more than one market and in different formats - press, poster, POS etc, so had to be aesthetic, easy to understand, and not reliant on copy, or cultural nuances.

The Brief

The brief from the client was to bring to life Omo's global strategy of 'Dirt is good', which encourages kids to interract with dirt and the outdoors to learn skills, preparing them for life.

How the final design was conceived

We wanted to practice what we preach by making a set of ads through getting our hands (and clothes dirty), to create something we were proud of, rather than relying on Photoshop or Illustrator.

Indication of how successful the outcome was in the market

The ads have gone down so well that our clients have asked us to implement the same idea as activation in malls in Vietnam/Singapore. Additionally we are in the middle of editing the entire 4-day production, shot in time-lapse, which will then be used as an online video and possibly TVC.