Title | FUTURES |
Brand | UNILEVER |
Product / Service | OMO WASHING DETERGENT |
Category | A07. Point of Sale |
Entrant | LOWE SINGAPORE Singapore, SINGAPORE |
Entrant Company: | LOWE SINGAPORE Singapore, SINGAPORE |
Design/Advertising Agency: | LOWE SINGAPORE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Dominic Stallard/Kirk Gainsford | Chief Creative Officer/Executive Creative Director | |
Karen Vermeulen/Dominic Stallard/Kirk Gainsford | Art Director | |
Natalie Rose | Copywriter | |
Sebastian Siah | Shooting Gallery | Photographer |
Satish Ramanathan | Lowe Singapore | Associate Regional Business Director |
Andrea Aranador/Khatkhanang Chavalitsakulchai | Lowe Singapore | Account Manager |
Ranjit Jathanna | Lowe Singapore | Global Planning Director |
Jonathan Nienaber | Lowe Singapore | Planner |
Andrew Ho | Lowe Singapore | |
Tan Joo Heng | Sandworkz | |
Michael Kan/Raymond Goh | Shooting Gallery | |
Jasmine Tan | Lowe Singapore | Producer |
The ads had to work in more than one market and in different formats - press, poster, POS etc, so had to be aesthetic, easy to understand, and not reliant on copy, or cultural nuances.
The brief from the client was to bring to life Omo's global strategy of 'Dirt is good', which encourages kids to interract with dirt and the outdoors to learn skills, preparing them for life.
We wanted to practice what we preach by making a set of ads through getting our hands (and clothes dirty), to create something we were proud of, rather than relying on Photoshop or Illustrator.
The ads have gone down so well that our clients have asked us to implement the same idea as activation in malls in Vietnam/Singapore. Additionally we are in the middle of editing the entire 4-day production, shot in time-lapse, which will then be used as an online video and possibly TVC.