| Title | PLATES |
| Brand | P&G |
| Product / Service | ARIEL REVO |
| Category | A02. Posters |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Design/Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Norihiro Sasa | Beacon Communications | Art Director |
| Jon King | Beacon Communications | Executive Creative Director |
| Kozo Nagashima | Beacon Communications | Agency Producer |
| Makiko Okada | Beacon Communications | Agency Producer |
| Keizo Mugita | Beacon Communications | Creative Director |
| Minoru Hongo | Beacon Communications | Copywriter |
| Chizuru Horikawa | Beacon Communications | Designer |
| Yuichiro Yoshino | Beacon Communications | Designer |
| Shuji Matsumura | Beacon Communications | Creative Director |
| Katsuhisa Harigai | Beacon Communications | Media Director |
| Takumi Kubota | Beacon Communications | Production Director |
| Marie Kobayashi | Beacon Communications | Account Supervisor |
| Fumio Doi | Photographer | |
| Sunao Sakurai | Scab | Photo Retoucher/Photo Director |
| Masato Okamura | A Sign | Stylist |
| Yasuko Hasegawa | Ceramic Artist | |
| Hideki Kawamura | A Es Souhaits! | Chef Patissier |
| Asako Kijima | Food Stylist | |
| Ryo Nagayama | Sekaibunkasha | Magazine Coordination |
| Toshifumi Narui | Asano Seihanjo |
To quickly and impactfully show women this unique new benefit of Ariel Revo's stain resistant laundry detergent makes clothes easier to wash next time.
Communicate the unique new benefit of Ariel Revo stain resistant laundry detergent. When clothes are washed with Ariel Revo they are easier to wash next time, because of a stain resistant micro-coating.
We took the one thing that is both easy to wash when it’s dirty and has a connection to food, a primary cause of stains…the plate. And we combined that with clothes, making real plates in the shape of clothes with problematic food on them. Giving the feeling that no matter how you dine you no longer have to live in fear of ruining your clothes with stains. Dine Dangerously. Ariel protective pre-wash makes clean up easy.