OMAMORY

TitleOMAMORY
BrandSYMANTEC JAPAN
Product / ServiceNORTON INTERNET SECURITY
CategoryA02. Posters
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Design/Advertising Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Masato Mitsudera Beacon Communications Executive Creative Director
Yasuo Matsubara Beacon Communications Senior Art Director
Junya Eguchi Beacon Communications Senior Copywriter
Shunsuke Abumi Photographer
Wataru Suzuki Photographer
Seiji Hosokawa Beacon Communications Senior Producer
Yuta Sato Producer
Toru Ogane Designer

Brief Explanation

People realize the value of something when it’s lost. Then, cry out to the gods of their misfortunes : “Oh my God!” If people need Divine power, then Norton needs to supply it.

The Brief

To promise it’s responsibility and the performance as the world’s No.1 security software. (Norton is the leading digital security company.)

How the final design was conceived

We created a unique data backup USB in the Japanese aesthetic of a traditional protective amulet wrapped in an ancient turmeric dyed silk textile, treasured as a charm against evil or misfortune and used as Shogun’s battle flag to protect from the enemy.

Indication of how successful the outcome was in the market

Thanks to the divine collaboration, the boring retail environment is turned into a power spot, and protection for your pc has acquired a spiritual level. In just its first week, the promotional product sold out, the average weekly sales went up 122% and viral video received just over 400,000 views.