Title | SPORTS TALK BUBBLE |
Brand | SIAM INTER MULTIMEDIA |
Product / Service | FM96 SPORTS RADIO |
Category | A09. Environmental Design |
Entrant | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Design/Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Name | Company | Position |
---|---|---|
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Chief Creative Officer |
Prangthip Seelos | Creative Juice\Bangkok (TBWA) | Executive Creative Director |
Pitha Udomkanjananan | Creative Juice\Bangkok (TBWA) | Art Director |
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Art Director |
Jate Pattanachinda | Creative Juice\Bangkok (TBWA) | Copywriter |
Pathanapong Pinamornrat | Creative Juice\Bangkok (TBWA) | Agency Producer |
Use the stadium as a medium with the simplest approach 'Sports Talk Bubble'. These talk bubbles have been placed in famous sport venues across Thailand to remind people that there is another way to get their sports thrills, FM 96 Sport Radio.
The task was to attract more fans to listen to FM 96 Sport Radio. Because though Thai people are sport addicts, very few think of radio when they are searching ways to enjoy their beloved sports.
No matter how much people love sports, they cannot get to the stadium every time they want to. Therefore, this whole idea can help speak what FM 96 is about in the simplest way, right to these sport lovers, reminding them that there is another efficient channel to enjoy sport.
This campaign has elevated the visibility of FM 96 the stadium and beyond, once the game is broadcast live or reported on other outlets such as TV, newspaper, and social media. Soaring numbers of listeners only 3 months after the campaign started. Advertising revenue increased by 78% comparing to the same period last year.