SPORTS TALK BUBBLE

TitleSPORTS TALK BUBBLE
BrandSIAM INTER MULTIMEDIA
Product / ServiceFM96 SPORTS RADIO
CategoryA09. Environmental Design
EntrantCREATIVE JUICE\BANGKOK (TBWA), THAILAND
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA), THAILAND
Design/Advertising Agency:CREATIVE JUICE\BANGKOK (TBWA), THAILAND

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Chief Creative Officer
Prangthip Seelos Creative Juice\Bangkok (TBWA) Executive Creative Director
Pitha Udomkanjananan Creative Juice\Bangkok (TBWA) Art Director
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Art Director
Jate Pattanachinda Creative Juice\Bangkok (TBWA) Copywriter
Pathanapong Pinamornrat Creative Juice\Bangkok (TBWA) Agency Producer

Brief Explanation

Use the stadium as a medium with the simplest approach 'Sports Talk Bubble'. These talk bubbles have been placed in famous sport venues across Thailand to remind people that there is another way to get their sports thrills, FM 96 Sport Radio.

The Brief

The task was to attract more fans to listen to FM 96 Sport Radio. Because though Thai people are sport addicts, very few think of radio when they are searching ways to enjoy their beloved sports.

How the final design was conceived

No matter how much people love sports, they cannot get to the stadium every time they want to. Therefore, this whole idea can help speak what FM 96 is about in the simplest way, right to these sport lovers, reminding them that there is another efficient channel to enjoy sport.

Indication of how successful the outcome was in the market

This campaign has elevated the visibility of FM 96 the stadium and beyond, once the game is broadcast live or reported on other outlets such as TV, newspaper, and social media. Soaring numbers of listeners only 3 months after the campaign started. Advertising revenue increased by 78% comparing to the same period last year.