INDIA'S FIRST D.I.Y. CALENDAR FOR BABIES

Short List
TitleINDIA'S FIRST D.I.Y. CALENDAR FOR BABIES
BrandJOHNSON & JOHNSON
Product / ServiceJOHNSON'S BABY
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantBBDO INDIA Mumbai, INDIA
Entrant Company:BBDO INDIA Mumbai, INDIA
Design/Advertising Agency:BBDO INDIA Mumbai, INDIA

Credits

Name Company Position
Josy Paul BBDO India Chairman/Chief Creative Officer
Rajdeepak Das BBDO India Executive Creative Director
Josy Paul/Rajdeepak Das/Malini Chaudhury/Sandeep Sawant BBDO India Creative Director
Meenal Desai/Malini Chaudhury/Sandeep Sawant BBDO India Art Director
Malini Chaudhury/Meenal Desai BBDO India Copywriter
Hitesh Shah/Sameet Koyande/Shankar Yelugu/Suresh Amre BBDO India Retouch Artist
Schelicia Caszo BBDO India Sr. Account Director
Meghna Shah BBDO India Account Executive
Hitesh Shah BBDO India Production

Brief Explanation

Calendars are a great way to keep track, month by month on a baby's progress. However, calendar's are usually lost and forgotten or at most kept away in one corner. The key objective was to design a piece that would not just be a calendar, but engage mothers and help increase their play time with their baby.

The Brief

Johnson's Baby wanted to reach out to new mothers to engage and educate them about the first twelve months of her baby's life.

How the final design was conceived

Play time is the most engaging and important mother-baby bonding time. We designed a play thing which also works as a mobile learning program and a motor coordinator for babies.

Indication of how successful the outcome was in the market

As word of mouth spread, J&J received countless calls for these calendars. The calendars are being re-printed to meet the growing demand. Seeing the popularity, Johnson's Baby has spread this calendar initiative to other South East Asian countries and they're also being retailed at children's bookstores across the country.