Brief Explanation

Paper is a great invention. Over thousands of years, it has not just helped to record history and cultivate literature; it has also become a very important part of our daily lifestyle. Unfortunately there’s guilt while consuming paper, the fear of inducing global warming. A negative image withhold by paper industry.

The Brief

As the biggest paper company in the world, Antalis (Conqueror Paper) would like to communicate to designers and art directors on their commitment to forestry. The medium is a seasonal greeting monthly calendar gift pack, delivered to ad agencies and design houses.

How the final design was conceived

Instate of encouraging consumer to use less paper, we rather communicate the fact that one can enjoy the joy of paper. Rest assured that the paper company understood their social responsibility and has taken the right act in protecting forestry. We have taken a creative approach to illustrate the lives of living trees in a celebrative way. By doing so, hopefully to create not just understanding but empathy, and respects trees deserved.

Indication of how successful the outcome was in the market

This package does not just delivers the selling massage, it has also entices the good old experience of paper and printing possibilities among designers and art directors. Antalis the paper company has received numeral enquiries on their paper stocks after the campaign was launched.