| Title | DAILY FUN MATH |
| Brand | KIE INDONESIA |
| Product / Service | KUMON |
| Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Entrant | GREY INDONESIA Jakarta, INDONESIA |
| Entrant Company: | GREY INDONESIA Jakarta, INDONESIA |
| Design/Advertising Agency: | GREY INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Randy Rinaldi | Grey Group Indonesia | Executive Creative Director |
| Nicholas Kosasih | Grey Group Indonesia | Creative Group Head |
| Irene Saputra | Grey Group Indonesia | Senior Graphic Designer |
| Kevin Reinaldo | Grey Group Indonesia | Graphic Designer |
| Aditya Pratama | Grey Group Indonesia | Graphic Designer |
| Nicholas Kosasih | Grey Group Indonesia | Graphic Designer |
| Irene Saputra | Grey Group Indonesia | Typographer |
| Kevin Reinaldo | Grey Group Indonesia | Typographer |
| Aditya Pratama | Grey Group Indonesia | Typographer |
| Andika Pandjaitan | Grey Group Indonesia | Copywriter |
| Randy Rinaldi | Grey Group Indonesia | Copywriter |
| Budi Tattoo | Grey Group Indonesia | Mock Up Artist |
| Pak Untung | Grey Group Indonesia | Print Producer |
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Randy Rinaldi | Grey Group Indonesia | Account Management |
Insight: Routine can be boring, especially when it comes to education. Challenge: How we can introduce KUMON everyday learning method in a fun and exciting way?
Background: KUMON is the world's largest after-school math enrichment program for kids, with 16 million children enrolled in more than 26,000 KUMON Centers in 46 countries, famous for their everyday learning method to optimize children's true potential.
Idea: We created a daily fun math calendar.
The calendar were sent out to families with 5-6 year old children living around KUMON's main branches in the city of Jakarta. More parents in each neighborhood come to register their child.