HOLE-O-SCOPE

TitleHOLE-O-SCOPE
BrandWISEHILL BUSINESS CORPORATION
Product / ServiceMISTER DONUT
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Credits

Name Company Position
Melvin Mangada TBWA\Santiago Mangada Puno Chief Creative Officer/ECD
Jake Tesoro TBWA\Santiago Mangada Puno Creative Director
Nino Reyes TBWA\Santiago Mangada Puno Copywriter
Gliza Marasigan TBWA\Santiago Mangada Puno Art Director
Pampy Manalac TBWA\Santiago Mangada Puno Visualizer

Brief Explanation

For the longest time, the client has been trying to increase traffic on its facebook page. But with the lack of fresh content and advertising-only posts, its facebook page hasn't really generated a significant amount of activity from its fans.

The Brief

Mister Donut wanted to have a stronger connection with its target online.

How the final design was conceived

Mister Donut came up with the Happy Hole-O-Scope of the Day - a feature that parodies real horoscope readings. The funny posts come with a cute donut-shaped mascot of each zodiac sign.

Indication of how successful the outcome was in the market

The feature is one of the page’s most liked and most shared posts. From being previously unranked, it helped make Mister Donut’s fan site the 10th most talked about Facebook page in Zoomsphere’s food category. Not bad for a low engagement product that makes fun of its reader’s fortunes.