FROM BANANA TO BANANA

TitleFROM BANANA TO BANANA
BrandOTOP
Product / ServiceBANANA-FABRIC SHIRT
CategoryB03. Non-Food
EntrantBBDO BANGKOK, THAILAND
Entrant Company:BBDO BANGKOK, THAILAND
Design/Advertising Agency:BBDO BANGKOK, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chairman/Chief Creative Offier
Charit Manuyakorn BBDO Bangkok Creative Director
Apichai Intrutsign BBDO Bangkok Art Director
Suthisak Sucharittanonta BBDO Bangkok Art Director
Predashanok Isarangura Na-Ayuthya BBDO Bangkok Producer
Bob Eye's View Photography

Brief Explanation

The product is locally owed by villagers in upcountry where technology is low and there is little budget on promotion and packaging.

The Brief

To promote a banana fabric cloth.

How the final design was conceived

The product is handmade from banana tree, So we handmade its look like banana.

Indication of how successful the outcome was in the market

There 're more orders for this fabric which leads to more work and revenues for villagers.