G.I.Y.

Short List
TitleG.I.Y.
BrandSMITH & JOHN
Product / ServiceSMITH & JOHN
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantMcCANN WORLDGROUP Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP Bangkok, THAILAND
Design/Advertising Agency:McCANN WORLDGROUP Bangkok, THAILAND

Credits

Name Company Position
Martin Lee McCann Worldgroup/McCann Chief Creative Officer
Aree Au-Arunchai McCann Worldgroup/McCann Creative Director/Copywriter
Kavin Sitsayanaren McCann Worldgroup/McCann Art Director/Graphic Designer/Photographer/Illustrator/Typography/Computer Artist
Chutima Duangchan McCann Worldgroup/McCann Agency Producer
Amornrit Sumranputi McCann Worldgroup/McCann Planner
Chalermpol Kiatpatananukul McCann Worldgroup/McCann Retoucher
Kraisorn Srisai McCann Worldgroup/McCann Copywriter
Aree Au-Arunchai Copywriter

Brief Explanation

We decided to create a calendar that not only engaged with our consumers to remind them to use our product but also communicated directly our primary benefit.

The Brief

Smith & John is a company that specializes in creating products that stimulate hair growth by himself. particular those men who find it difficult to grow facial hair.. It wanted to connect with its customers by offering them a calendar that did more than just tell people the date.

How the final design was conceived

On each page of calendar, there is a visual of man's face without hair. As our consumers use our product, they can mark each day. At the end of the month, a new face will emerge, highlighting our hair growth benefit.

Indication of how successful the outcome was in the market

It's really to early to talk about results as the calendar was only sent out just before Christmas. However, early indications show that our customers have enjoyed receiving the calendar and their have been requests for many more copies. We had to do a second printing to keep up with demand!!