COG

TitleCOG
BrandCAFE COMPANY
Product / ServiceCOG
CategoryA09. Environmental Design
EntrantPARTY Tokyo, JAPAN
Entrant Company:PARTY Tokyo, JAPAN
Design/Advertising Agency:PARTY Tokyo, JAPAN

Credits

Name Position
Naoki Ito/Qanta Shimizu Creative Director/Technical Director/Art Director
Naoki Ito Art Director
Chihiro Konno Designer
Yu Yumoto Exercise Programmer
Seiichi Saito/Satoshi Horii/Kanta Horio Technical Director
Sumito Kamoi Ipad Programming
Tymote/Yoshiyuki Odajima Animation
Takayuki Sugihara (Roughark)/Party Web Designer
Hajime Sasaki (Mountposition) Programmer
Seita Shiga (Cafe Company) Narratoin
Jyunya Otsuka Editor
Masahiro Sanbe Still Photo
Takuma Nakajima Project Manager
Satoshi Takahashi Producer
Party/Rhizomatiks Production Company
Party Creative Agency

Brief Explanation

The challenge is to make an exercise experience something entertaining which has long been thought as 'boring'. The objective is to provide the users totally new exercise experience.

The Brief

Have you ever felt bored running on a treadmill or riding a bike machine in a room surrounded by walls? That was what we wanted to change. We wanted to change the general mindset that exercise is boring, and add extra entertainment to it.

How the final design was conceived

The user can enjoy a 40 mins spinning exercise in a room where music, light installation built with 350 LEDs, and a 2.5m radius fan are synchronized to your pedaling. There are no instructors in the room, but instead a built-in iPad on each bike gives you effective instructions by showing an animation that is themed to resort towns of the world. Users can save their datas of the workout and can check on the internet. This system works as a gamification platform that allows the users to communicate by sharing their datas, encourage, and emulate with others using their data.

Indication of how successful the outcome was in the market

During the first 4 months since the opening, 1000 people have enjoyed the COG and 750 people became the member.