| Title | ARCADE STATIONERY |
| Brand | THE ARCADE STATIONERY |
| Product / Service | STATIONERY |
| Category | A04. Stationery |
| Entrant | GREY GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | GREY GROUP SINGAPORE, SINGAPORE |
| Design/Advertising Agency: | GREY GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Office |
| Joseph Cheong | Grey Group Singapore | Associate Creative Director |
| Ang Sheng Jin | Grey Group Singapre | Associate Creative Director |
| Joseph Cheong | Grey Group Singapore | Copywriter |
| Raymond Chan | Grey Group Singapore | Art Director |
| Ang Sheng Jin | Grey Group Singapore | Art Director |
| Raymond Chan | Grey Group Singapore | Typographer |
| Ang Sheng Jin | Grey Group Singapore | Typographer |
| Bobby Koh | Grey Group Singapore | Producer |
| Michelle Lee | Grey Group Singapore | Senior Account Manager |
| Julie Ang | The Arcade Stationery | Sales Director |
| Harpi Sim | Nemesis Pictures | Photographer |
First, a bit of background. Arcade Stationery has been in the stationery business for decades. While many other stationery companies have succumbed to meet consumer demands by diversifying to selling books or I.T. accessories, Arcade Sationery has stayed true to its business by focusing only on stationery. For a company built upon a passion for distinct stationery, there's no better way to express that ethos than through their own unique corporate identity.
To refresh Arcade Stationery's corporate collaterals.
We created a series called Stationery-Stationery where each collateral is designed with 2 functions in mind. The letterhead's straight edge acts as a ruler. The flap of an envelope functions as a protractor. And the quintessential business card becomes a paperclip.