Title | MOON CAKE LUNAR MODULE |
Brand | WBA |
Product / Service | MOON CAKE PACKAGING DESIGN FOR MID-AUTUMN FESTIVALS |
Category | A06. Self Promotion |
Entrant | GREY GROUP HONG KONG, HONG KONG |
Entrant Company: | GREY GROUP HONG KONG, HONG KONG |
Design/Advertising Agency: | GREY GROUP HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Keith Ho | Grey Group Hong Kong | Executive Creative Director |
Kym Ma | Grey Group Hong Kong | Creative Director |
Jeff Tsang | Grey Group Hong Kong | Associate Creative Director |
Jacky Tsang | Grey Group Hong Kong | Assistant Art Director |
Ken Yau | Grey Group Hong Kong | Production Manager |
Thomas Ho | / | Illustrator |
Every year, companies across Hong Kong receive many moon cakes as gifts from a variety of their suppliers and business partners. So the challenge is to stand out and impress.
The Mid-Autumn or “Moon Festival” is a Chinese harvest festival that celebrates the full moon on the eighth month of the Chinese Lunar Calendar. Chinese people believe that this is the most perfect moon of the year and reflects harmony in every family. On this day, families and friends gather to eat “moon cakes” to celebrate their perfect (“full”) relationships. Every year, WBA Design House sends moon cakes to its clients and suppliers as a reminder of the good relationship between both parties.
This year, we designed a special container to carry our moon cakes in the form of a Lunar Module about to land on the moon. It delivered the message, “There is no limit to how far we can go together.”
WBA's clients were impressed to receive such an amazing design. Within a week, WBA received replies from 70% of its clients and suppliers through email and phone with positive comments on the design.