BEER & INK

TitleBEER & INK
BrandLANDOR ASSOCIATES
Product / ServiceBEER
CategoryA06. Self Promotion
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Entrant Company:LANDOR ASSOCIATES Sydney, AUSTRALIA
Design/Advertising Agency:LANDOR ASSOCIATES Sydney, AUSTRALIA

Credits

Name Company Position
Mike Staniford Landor Associates Executive Creative Director
Nichola Dearn Landor Associates Creative Director
Ben Chandler Landor Associates Design Director
Matt Morgan Landor Associates Senior Designer
Sarita Walsh Landor Associates Designer
Katie Richardson Landor Associates Designer
Alysia Sawczak Landor Associates Designer

Brief Explanation

We discovered a microbrewery, which is open to the public, allowing anyone to create their own beer at an exceptionally high quality.

The Brief

We love beer. So we brewed our own. We are creative. So we created our own beer brand Brewing creativity.

How the final design was conceived

That gave us an idea. Our own beer, our own brand. We then teamed up with a bespoke letterpress operator who was willing to produce our labels and BEER & INK was born. The idea is we will seasonally brew our own beer and rotate the labels to reflect our ethos of creative intelligence.

Indication of how successful the outcome was in the market

When sending out to clients we have had a great response. Everyone got drunk.