Title | BEER & INK |
Brand | LANDOR ASSOCIATES |
Product / Service | BEER |
Category | A06. Self Promotion |
Entrant | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Entrant Company: | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Design/Advertising Agency: | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mike Staniford | Landor Associates | Executive Creative Director |
Nichola Dearn | Landor Associates | Creative Director |
Ben Chandler | Landor Associates | Design Director |
Matt Morgan | Landor Associates | Senior Designer |
Sarita Walsh | Landor Associates | Designer |
Katie Richardson | Landor Associates | Designer |
Alysia Sawczak | Landor Associates | Designer |
We discovered a microbrewery, which is open to the public, allowing anyone to create their own beer at an exceptionally high quality.
We love beer. So we brewed our own. We are creative. So we created our own beer brand Brewing creativity.
That gave us an idea. Our own beer, our own brand. We then teamed up with a bespoke letterpress operator who was willing to produce our labels and BEER & INK was born. The idea is we will seasonally brew our own beer and rotate the labels to reflect our ethos of creative intelligence.
When sending out to clients we have had a great response. Everyone got drunk.