| Title | ICEBERG |
| Brand | TUI |
| Product / Service | TUI TRAVEL |
| Category | A02. Posters |
| Entrant | GREY GROUP CHINA Beijing, CHINA |
| Entrant Company: | GREY GROUP CHINA Beijing, CHINA |
| Design/Advertising Agency: | GREY GROUP CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Chee Guan Yue | Grey Group China | Executive Creative Director |
| Chee Guan Yue | Grey Group China | Creative Director |
| Chee Guan Yue/Li Ning | Grey Group China | Copywriter |
| Li Ning/Chee Guan Yue | Grey Group China | Art Director |
| Song Shanshan | Grey Group China | Illustrator |
| Cao Jie/Ma Lidan | Grey Group China | Typographer |
| Kevin Bi/Jane Li | Grey Group China | Art Buyer |
| Chirs Li | Grey Group China | Account Supervisor |
| Amy Wang | Grey Group China | Account Manager |
| Marcel Schneider | Tui | Advertiser's Supervisor |
| Nathan Pei | Tui | Head Of Marketing |
We need to show people that, with TUI, they could expect more than just a cliche visit to the iconic places of interest.
To show our target audience that TUI is different from other travel operators as it offers more in-depth travel experience.
With a small budget for the entire campaign, we needed some simple, impactful, and eye-catching visual solutions to capture the imagination of the audience.
The stopping power of this newly launched campaign had successfully led people to find out more about TUI's offerings, but measurable results had yet to be made available at the time of this award submission.