THE EYE

TitleTHE EYE
BrandLG ELECTRONICS INDONESIA
Product / ServiceLG CCTV
CategoryA09. Environmental Design
EntrantY&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA
Entrant Company:Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA
Design/Advertising Agency:Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA

Credits

Name Company Position
Afi Kafi Y&R/The Campaign Palace Jakarta Art Director
Kevin Le Y&R/The Campaign Palace Jakarta Executive Creative Director
Adri Zainuddin Y&R/The Campaign Palace Jakarta Copywriter
Wolga Setyanto Y&R/The Campaign Palace Jakarta Account Director
Nuke Firman Y&R/The Campaign Palace Jakarta Account Manager
Rudi Nasruddin Y&R/The Campaign Palace Jakarta Print Producer

Brief Explanation

The brand suffers from very low awareness. LG wants to be top-of-mind the next time individuals and businesses are in the market for a CCTV.

The Brief

The client wanted to generate awareness about their CCTVs and also to demonstrate the Motion Detection feature.

How the final design was conceived

We knew the client didn't have a big budget so we needed to do something that would break through the clutter. Having a CCTV is all about ensuring peace of mind. So the challenge was to demonstrate how nothing escapes the gaze of LG CCTV with Motion Detection.

Indication of how successful the outcome was in the market

• The poster created talk amongst people who interacted with it. Some took videos. • Over 100 enquiries received in just one month, up by approx. 85%.