Title | THE EYE |
Brand | LG ELECTRONICS INDONESIA |
Product / Service | LG CCTV |
Category | A09. Environmental Design |
Entrant | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
Entrant Company: | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
Design/Advertising Agency: | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
Name | Company | Position |
---|---|---|
Afi Kafi | Y&R/The Campaign Palace Jakarta | Art Director |
Kevin Le | Y&R/The Campaign Palace Jakarta | Executive Creative Director |
Adri Zainuddin | Y&R/The Campaign Palace Jakarta | Copywriter |
Wolga Setyanto | Y&R/The Campaign Palace Jakarta | Account Director |
Nuke Firman | Y&R/The Campaign Palace Jakarta | Account Manager |
Rudi Nasruddin | Y&R/The Campaign Palace Jakarta | Print Producer |
The brand suffers from very low awareness. LG wants to be top-of-mind the next time individuals and businesses are in the market for a CCTV.
The client wanted to generate awareness about their CCTVs and also to demonstrate the Motion Detection feature.
We knew the client didn't have a big budget so we needed to do something that would break through the clutter. Having a CCTV is all about ensuring peace of mind. So the challenge was to demonstrate how nothing escapes the gaze of LG CCTV with Motion Detection.
• The poster created talk amongst people who interacted with it. Some took videos. • Over 100 enquiries received in just one month, up by approx. 85%.