CALENDAR

TitleCALENDAR
BrandADIVA
Product / ServiceHOSPITAL
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantOUT OF THE BOX New Delhi, INDIA
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Credits

Name Company Position
Viral Pandya Out Of The Box Chief Creative Officer
Guneet Pandya Out Of The Box Creative Director
Sabu Paul Out Of The Box Creative Director
Viral Pandya Out Of The Box Art Director
Viral Pandya Out Of The Box Designer
Vaibhav Pandey Out Of The Box Writer
Viral Pandya Out Of The Box Writer
Sabu Paul Out Of The Box Writer
Prachi Grover Out Of The Box Designer
Ravinder Soni Out Of The Box Designer
Ajay Yadav Out Of The Box Typographer
Sunil Singh Out Of The Box Digital Artist

Brief Explanation

The challenge was to make people understand the complexities of Alzheimer's.

The Brief

Adiva Group of Hospitals wanted to send a strong communication to people, which constantly remind them to help those who cannot help but forget.

How the final design was conceived

We created calendars with jumbled dates and months, which ended up confusing the daylight out of people. But the real intention was to make them understand what an Alzheimer’s patient goes through every day – forgetting dates and names, and even the loved ones.

Indication of how successful the outcome was in the market

Every time one refers to this calendar, he or she will also refer to the sufferers. Which meant, people could not ignore it, even if they wanted to.