Title | TEACHER'S TOUCH |
Brand | PRESIDIUM |
Product / Service | INITIATIVE |
Category | A01. Corporate Identity Schemes |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out Of The Box | Chief Creative Officer |
Guneet Pandya | Out Of The Box | Creative Director |
Sabu Paul | Out Of The Box | Creative Director |
Viral Pandya | Out Of The Box | Art Director |
Viral Pandya | Out Of The Box | Designer |
Vaibhav Pandey | Out Of The Box | Writer |
Viral Pandya | Out Of The Box | Writer |
Sabu Paul | Out Of The Box | Writer |
Komal Tandon | Out Of The Box | Art Director |
Ajay Yadav | Out Of The Box | Typographer |
Sunil Singh | Out Of The Box | Digital Artist |
Revere your mother as God, revere your father as God, revere your teacher as God, says the shastras (Indian scared scripts). In India, for many generations, teachers have been given such an exalted status. Guru, the Sanskrit term for a teacher, is considered to be the guiding light for its students.
Presidium Senior Secondary School, known for its leadership stance in education, wanted to start an initiative that addresses the importance of teachers, honours them, and uplifts their standard. The brief was to launch the initiative, starting with the name and logo.
We wanted to hold teachers in the highest regard, and re-establish the glorious status they used to enjoy centuries ago. With the Teacher’s Touch, we tried to depict the fact that only teachers can transform the destinies of pupils with their love and blessings. We also created collateral keeping the same essence.
Teacher’s Touch received an overwhelming response from people, especially the teachers. They brimmed with pride in their heart, and had tears in their eyes.