ONE'S BATTLE

Short List
TitleONE'S BATTLE
BrandTHE YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceONE SHOW 2011 EXHIBITION IN JAPAN
CategoryA02. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Haruko Tsutsui Dentsu Inc. Copywriter
Nae Mikuni Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Art Director
Minami Ohtsuka Taki Corporation Designer
Kenichi Tanaka Taki Corporation Designer
Yusuke Nonaka Taki Corporation Designer
Yuko Sugiyama Dentsu Inc. Translator
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Producer
Yoshiko Tomita Dentsu Inc. Producer
Shunpei Mikami Taki Corporation Producer

Brief Explanation

The creators are always strategizing and battling in their head. This life-and-death battle to find ideas can be bold, elaborate and sometimes cowardly. Six types of posters were used and each used a battle map of the world as a motif. The venue was designed to resemble a defense map.

The Brief

Announcement for the ONE SHOW 2011 Exhibition in Japan.

How the final design was conceived

Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.

Indication of how successful the outcome was in the market

Visitor traffic increased 150% compared to the previous year, and the announcement served to raise the visibility of ONE SHOW in Japan.