CATCH THE MOON, CATCH THE BLOSSOM

Silver Spike

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TitleCATCH THE MOON, CATCH THE BLOSSOM
ClientTOKYO CLUB
Product/ServiceHAIKU AND ART EXHIBITION 2012 IN LONDON
CategoryA02. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

The Brief

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

How the final design was conceived

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

Indication of how successful the outcome was in the market

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

Credits

Name Company Position
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Minami Ohtsuka Creative Power Unit Designer
Taiji Kimura Pen. Designer
Daisuke Hatakeyama Creative Power Unit Designer
Hideyuki Chihara Engine Film Producer
Naotaka Futami Engine Film Production Manager
Shinya Tamura Dentsu On Demand Graphic Printing Director
Yuko Sugiyama Dentsu Inc. Translator