| Title | THE END OF THEIR WORLD |
| Brand | ARS CHEMICAL |
| Product / Service | ARS JET-PRO |
| Category | A02. Posters |
| Entrant | DENTSU PLUS Bangkok, THAILAND |
| Entrant Company: | DENTSU PLUS Bangkok, THAILAND |
| Design/Advertising Agency: | DENTSU PLUS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Subun Khow | Dentsu Plus Co./Ltd | Chief Creative Officer |
| Subun Khow | Dentsu Plus Co./Ltd | Copywriter |
| Pattarapong Lapjarupong | Dentsu Plus Co./Ltd | Copywriter |
| Supparat Thepparat | Dentsu Plus Co./Ltd | Associate Creative Director/Art Director |
| Naphol Chantapakorn | Dentsu Plus Co./Ltd | Art Director |
| Kiatniyom Sawangcharoen | Dentsu Plus Co./Ltd | Client Service Director |
| Metta Benjapinyo | Dentsu Plus Co./Ltd | Account Director |
| Apichaya Hongskul | Dentsu Plus Co./Ltd | Account Executive |
| Pongsak Sanitwongse Na Ayudhya | Dentsu Plus Co./Ltd | Planner/Executive Vice President |
| Vorawit Prakornkaew | Dentsu Plus Co./Ltd | Producer |
| Surachai Puthikulangkura | Illusion Co./Ltd. | Photographer/Illustrator/Cgi |
| Supachai U-Rairat | Illusion Co./Ltd. | Illustrator |
| Somsak Pairew | Illusion Co./Ltd. | Producer |
| Chonlasap Kasemsap | Ars Chemical (Thailand) Co./Ltd | Manager Product Planning And Development |
To provide creative solution through unique visual communication for ARS JET-PRO (type of product). The unique selling point of the product is it comprehensively kills all types of insects including mosquitos, ants and cockroaches at once. The product’s ability to penetrate from the air to the ground is very effective.
The challenge of the design is to achieve remarkable, iconic, and impactful visual of illustration that intensely depicts and emphasizes the core idea of the product in the larger-than-life approach.
We developed the concept of “The end of the insects’ world” through the illustrations, dramatically expressing the overwhelming power and effectiveness of the ARS JET-PRO that can annihilate all mosquitos, ants and cockroaches as we are trying to bring a catastrophe to them. It begins ‘The end of their world’ as we would like to portray the non-existing situation which we have been tried out in full scale in order to search for the right creative expression. We decided to use CGI to characterize and create every details of insects and every expressions of the surrounding are being drawn and crafted in full details.
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