Brief Explanation

Making a corporate profile that would let people understand Win Sing’s background at their first sight.

The Brief

Eastern Humanism v.s. Modern Contemporary WIN SING Architect comes from Taiwan. The meanings of WIN SING origin the traditional Chinese humanities, which are the contributions to society, and responsibility and sincerity from literati. On the other side, the residential building of WIN SING represents modern contemporary and high quality.

How the final design was conceived

The idea: Bamboo The famous Chinese poet Su Dong-Po once said, “Rather be meatless in the meals than living without bamboos”. In oriental architectures, bamboo was the icon of culture. Each of the six laser-cut 5mm bamboo sheets represents a Win Sing vision. They form an ancient Chinese garden when stacked together, signifying a comprehensive Win Sing. We also adapt the ancient Chinese method for the bookbinding, enclosing as much oriental characteristics as possible in the contemporary design. People will be infused with the feel of oriental culture at the first glance of the corporate profile, till the end of the last page.

Indication of how successful the outcome was in the market

From the very first glance till the last page, the bamboo-crafted Chinese garden left people with a deep impression of the oriental Win Sing.