Title | A HAPPY GIFT |
Brand | STAR REACHERS GROUP |
Product / Service | THE LEO BURNETT GROUP NEW YEAR GIFT |
Category | A06. Self Promotion |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Design/Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
Adulwit Chawala | The Leo Burnett Group Thailand | Creative Director |
Puripong Limwanatipong | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Art Director |
Fuad Ahmad | The Leo Burnett Group Thailand | Copywriter |
Adulwit Chawala | The Leo Burnett Group Thailand | Copywriter |
Siriwan Anannatsiri | The Leo Burnett Group Thailand | Graphic Designer |
Aviruth Kosalprapai | The Leo Burnett Group Thailand | Graphic Designer |
Chotika Kamwongpin | The Leo Burnett Group Thailand | Graphic Designer |
Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Service |
Oranan Corsiri | The Leo Burnett Group Thailand | Account Service |
Apiporn Kunakorn | The Leo Burnett Group Thailand | Account Service |
Somboon Chutivirojsakul | The Leo Burnett Group Thailand | Digital Producer |
Pattarawut Suthumkosol | The Leo Burnett Group Thailand | Digital Producer |
Kanokwan Chanatipkul | The Leo Burnett Group Thailand | Computer Artist |
Choedsak Sittinantawat | The Leo Burnett Group Thailand | Computer Artist |
Uthumphon Suraketkij | The Leo Burnett Group Thailand | Project Manager |
In 2011, Thailand had to celebrate this happy occasion amidst the worst flood hit Thailand in 50 years. The World Bank ranks it as the fourth costliest disaster, causing 45.7 billion USD in economic damages and 815 deaths. We needed to find a ‘Happy Gift’ that could deliver happiness to both our clients and the people suffering from the flood.
Every December, Leo Burnett Thailand gives its clients a present to celebrate a new year. The present needs to reflect our philosophy, which is a ‘HumanKind’ company. Hence, the idea behind the present should come from a story about people, serve through human needs, inspire and move people.
We journeyed down 56 villages affected by the flood and bought the gifts from them. With different forms and shapes, our idea is to keep its sense of originality, while we have to design an identity to deliver a greeting message and story behind each item. The design is as simple as a formatted sticker to put on each item, which tells the product’s name, a village it comes from and the highest flood level. This way, its originality and message are perfectly blended. The gifts were sent out to all clients with the spirit of the flood victims inside.
Over 12,000 gifts were purchased, packaged and distributed. The happiness was sent from flood victims to our clients through these Happy Gifts and vice versa. Most importantly, the campaign could generate more than 20,000 USD to 56 villages in 10 central-region provinces severely affected by the flood. Regardless of the money, it’s a great start for a new life and a spirit sent from Thais to Thais to affirm that as one nation, we will never be apart.