| Title | NAILS |
| Brand | PERFETTI VAN MELLE INDIA |
| Product / Service | MENTOS SOUR MARBELS |
| Category | A07. Point of Sale |
| Entrant | OGILVY & MATHER Mumbai, INDIA |
| Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
| Design/Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Abhijit Avasthi | Ogilvy&Mather | Chief Creative Officer |
| Rajiv Rao | Ogilvy&Mather | Chief Creative Officer |
| Priti Arora | Ogilvy&Mather | Creative Director |
| Tushar Pal | Ogilvy&Mather | Copywriter |
| Priti Arora | Ogilvy&Mather | Art Director |
| Deelip Khomane | Chief Creative Officer | Art Director |
| Account Supervisor | Ogilvy&Mather | Antara Suri |
| Advertiser's Supervisor | Ogilvy&Mather | Parul Madaan |
| Account Manager | Ogilvy&Mather | Mithila Manhas |
| Deelip Khomane | Ogilvy&Mather | Retoucher |
| Rajesh Salodkar | Ogilvy&Mather | Retoucher |
| Deelip Khomane | Ogilvy&Mather | Illustrator |
Sour being the USP of Mentos Sour Marbels, the idea was to portray the tantalizing effect it has on a person who is chewing on it
Perfetti Van Melle India wanted a print/poster campaign for their ionic brand - Mentos Sour Marbels.
Our visuals were rather tongue-in-cheek. What began as an illustration campaign was further pushed to another level by using clay. The illustrations were then turned into clay sculptures. After days of dedicated craftsmanship the idea was brought to life in a unique way. Every element was painstakingly crafted to perfection, right from the peculiar faces to the manner of torture and elements involved in it
The campaign worked wonders for Mentos Sour Marbels. It became one of the most talked about campaign offline and online due to its striking visuals. The rise in sales was inevitable.