Title | CAPTURES EVERYTHING |
Brand | PANASONIC |
Product / Service | PANASONIC CCTV HD CAMERA |
Category | A02. Posters |
Entrant | HAKUHODO INDONESIA Jakarta, INDONESIA |
Entrant Company: | HAKUHODO INDONESIA Jakarta, INDONESIA |
Design/Advertising Agency: | HAKUHODO INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Hoh Woon Siew | Hakuhodo Asia Pacific | Regional Executive Creative Director |
Ray Goh | Hakuhodo Indonesia | Executive Creative Director |
Bee Lee | Hakuhodo Asia Pacific | Creative Director |
Lucy Novita | Hakuhodo Indonesia | Associate Creative Director |
Adam Pamungkas | Hakuhodo Asia Pacific | Regional Senior Art Director |
Apiwat Pattalarungkhan | Hakuhodo Asia Pacific | Regional Senior Art Director |
Agristro Satrio | Hakuhodo Indonesia | Art Director |
Irvine Prisilia | Hakuhodo Asia Pacific | Regional Copywriter |
Edi Nurcahyo | Hakuhodo Indonesia | Copywriter |
Mahendra Suyono | Hakuhodo Indonesia | General Manager |
Alrianto Waluyo | Hakuhodo Indonesia | Media Director |
Sonny | Hakuhodo Indonesia | Media Planner |
Suryo Guritno | Hakuhodo Indonesia | Print Producer |
Kelik | Hakuhodo Indonesia | Assistant Print Producer |
Peddy | Clarissa Peddy Photograpy | Photographer |
Rawin Meesawan | Oic | Photographer |
Oic Team | Oic | Retoucher |
Challenge: Electronic stores and showroom are so messy and crowded with posters and promotion material. Our challenge is to deliver the message that Panasonic HD CCTV Camera can give you a clear, detail images in a simple way and people will notice it right away.
The brief was to create awareness that there are new HD Panasonic CCTV cameras provided by IT Comm that gives a clear, detailed images.
People know that CCTV/surveillence camera generally has bad quality pictures. So we want to emphasize with Panasonic CCTV HD technology, that it can give high quality pictures that captures every little detail, or in other words captures everything.
More people are interested in HD Technology from Panasonic CCTV. In 2 months the number of order for Panasonic CCTV through IT Comm as the sole distributor has been increasing significantly.