Title | STRIP THE SUMMER |
Brand | KEWAL KIRAN CLOTHING |
Product / Service | KILLER JEANS - AUTUMN WINTER COLLECTION 2011 |
Category | A05. Publications |
Entrant | GREY WORLDWIDE INDIA Mumbai, INDIA |
Entrant Company: | GREY WORLDWIDE INDIA Mumbai, INDIA |
Design/Advertising Agency: | GREY WORLDWIDE INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Amit Akali | Grey Worldwide | National Creative Director |
Malvika Mehra | Grey Worldwide | National Creative Director |
Rohit Malkani | Grey Worldwide | Senior Executive Creative Director |
Karan Rawat | Grey Worldwide | Executive Creative Director |
Shiv Parameswaran | Grey Worldwide | Senior Creative Director/Art Director |
Vijaykumar Subramani | Grey Worldwide | Senior Creative Director |
Suhas Panchal | Grey Worldwide | Art Director |
Anuradha Roy | Grey Worldwide | Copywriter |
Vinay Patil | Grey Worldwide | Illustrator |
Pravin Patil | Grey Worldwide | Illustrator |
Sanjay Shetye | Grey Worldwide | Illustrator |
Prasad Naik | Photographer | |
Ramiya Nambiar | Grey Worldwide | Account Director |
Kamia Wahi | Grey Worldwide | Account Supervisor |
A large number of catalogues and brochures are created by several denim brands to showcase their different collections at the break of every season. The key challenge for us was to create a catalogue that would not just show the collection interestingly, but also engage readers and give a reason for fashion designers and retailers to want to retain it as a collector's item.
Killer Denim, India's leading denim brand, was launching its Autumn-Winter Collection 2011. The brief was to create a catalogue that would showcase the entire collection for their patrons and fashion designers.
Summer is for everything bright and nice, while winter stands for everything dark and evil. At least that's what summer has made the world believe. But now winter is here to set things right and get even with summer. Thus, the idea of 'Strip the Summer' was born. The final design of the catalogue is a chronicle of how winter's doing just that. Every page of the interactive catalogue showed just how cold revenge can get and urged readers to become a part of winter's revenge plan.
The catalogue was loved by clients and customers. Retailers stocked the catalogues and it also became a collector's item for fashion designers and patrons. The Killer Autumn-Winter Collection was launched with huge success and got sold out completely.