Title | CITY FAN |
Brand | NRDC |
Product / Service | CURBING GLOBAL WARMING |
Category | A06. Self Promotion |
Entrant | BBDO CHINA Shanghai, CHINA |
Entrant Company: | BBDO CHINA Shanghai, CHINA |
Design/Advertising Agency: | BBDO CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Leong Wai Foong | BBDO Shanghai | Ecd |
Awoo Lai | BBDO Shanghai | Ecd |
Dont Huang | BBDO Shanghai | Cd |
Gongxing Wang | BBDO Shanghai | Acd |
Andrew Lok | BBDO Shanghai | Copywriter |
Carl Liu | BBDO Shanghai | Designer |
Agri Cai | BBDO Shanghai | Cgh |
Sophia Yu | BBDO Shanghai | Ad |
Summer Zhang | BBDO Shanghai | Senior Account Director |
Alvina Seah | BBDO Shanghai | Senior Account Director |
Jinkin Zhu | BBDO Shanghai | Studio Manager |
Mark Jian | BBDO Shanghai | Photographer |
Ivan Zee | BBDO Shanghai | Creative Service Director |
NRDC seeks to raise awareness about this increasingly problematic issue.
Shanghai is the city with the most air-conditioners in China.While it cools the indoors,it is however,continuously releasing carbon dioxide,which in turn warms the city.When we say global warming,the root of the problem actually starts from the city.
We designed a special fan.Every blade of the fan takes on the structure and shape of shanghai's most iconic buildings.When people use this fan,they will literally feel the breeze that the city brings.
The simple analogy identifined with over thousands of shanghainese.The design of the fan received rave reviews.It allowed more and more people to belive in the natural good that the habit of using a fan can bring.It also brought across the message that,if we continue this habit,it can help reduce the emission of harmful gases and will be a contributed step for our efforts against global warming.