Title | NUTS |
Brand | LOTUS CARS MALAYSIA |
Product / Service | LOTUS CARS |
Category | A07. Point of Sale |
Entrant | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Entrant Company: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Design/Advertising Agency: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Ean-Hwa Huang | McCann Erickson | Deputy Chairman/Ecd |
Szu-Hung Lee | McCann Erickson | Deputy Chairman/Ecd |
Jerome Ooi | McCann Erickson | Art Director |
Vince Lee | McCann Erickson | Art Director |
Ean-Hwa Huang | McCann Erickson | Art Director |
Randy Lee | McCann Erickson | Copywriter |
Kevin Teh | McCann Erickson | Copywriter |
Szu-Hung Lee | McCann Erickson | Copywriter |
Jimmy Ong | McCann Erickson | Print Producer |
Sharon Hew | McCann Erickson | Brand Manager |
Loh Lin Shan | Image Rom | Photographer |
The Lotus philosophy of doing more with less greatly influences the way its cars are designed and built, a minimalistic approach that is uniquely Lotus. Something we wanted to capture the hearts and imagination of sports car purists and performance motoring enthusiast with, and convert them into proud owners.
Besides its racing heritage and unique look of their cars, consumers know very little else about what makes a Lotus truly special. They wanted to differentiate themselves from their competitors by exploiting on their strength, that Lotus sports cars are born to deliver ultimate performance through being light of weight, to drive sales.
Staying true to its philosophy, we used the same materials that go into building these cars as the medium for a series of road show posters to showcase the technological brilliance and simplicity in design that are the hallmark of every Lotus.
As part of an innovative display that also featured a completely stripped-down Lotus Exige S suspended in mid-air, the posters enhanced interest in the cars and drew many enthusiasts to seek more information. At the end of a two-week period, 135 enquiries were made about the cars, 62 people signed up for a test drive, and 15 bookings were registered.