NUTS

TitleNUTS
BrandLOTUS CARS MALAYSIA
Product / ServiceLOTUS CARS
CategoryA07. Point of Sale
EntrantMcCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Entrant Company:McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Design/Advertising Agency:McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA

Credits

Name Company Position
Ean-Hwa Huang McCann Erickson Deputy Chairman/Ecd
Szu-Hung Lee McCann Erickson Deputy Chairman/Ecd
Jerome Ooi McCann Erickson Art Director
Vince Lee McCann Erickson Art Director
Ean-Hwa Huang McCann Erickson Art Director
Randy Lee McCann Erickson Copywriter
Kevin Teh McCann Erickson Copywriter
Szu-Hung Lee McCann Erickson Copywriter
Jimmy Ong McCann Erickson Print Producer
Sharon Hew McCann Erickson Brand Manager
Loh Lin Shan Image Rom Photographer

Brief Explanation

The Lotus philosophy of doing more with less greatly influences the way its cars are designed and built, a minimalistic approach that is uniquely Lotus. Something we wanted to capture the hearts and imagination of sports car purists and performance motoring enthusiast with, and convert them into proud owners.

The Brief

Besides its racing heritage and unique look of their cars, consumers know very little else about what makes a Lotus truly special. They wanted to differentiate themselves from their competitors by exploiting on their strength, that Lotus sports cars are born to deliver ultimate performance through being light of weight, to drive sales.

How the final design was conceived

Staying true to its philosophy, we used the same materials that go into building these cars as the medium for a series of road show posters to showcase the technological brilliance and simplicity in design that are the hallmark of every Lotus.

Indication of how successful the outcome was in the market

As part of an innovative display that also featured a completely stripped-down Lotus Exige S suspended in mid-air, the posters enhanced interest in the cars and drew many enthusiasts to seek more information. At the end of a two-week period, 135 enquiries were made about the cars, 62 people signed up for a test drive, and 15 bookings were registered.