Radio Script
A02/21 00049 SINGAPORE
Title: SHOPPING PRIORITIES
Advertiser: CEREBOS PACIFIC
Product / Service BRAND'S ESSENCE OF CHICKEN
Script In English:
SFX: BUSY MALL AMBIENCE

VO: Sally is a bargain hunter in the middle of sale season. To stay sharp, she drinks Brand’s Essence of Chicken daily. Spotting a discounted designer bag 100 metres ahead, Sally sprints through the mall in high heels. She passes a tug-of-war for an evening dress and contemplates joining in. But thanks to BRANDS Essence of Chicken, she realises that 18% of $215 just isn’t worth it. Even with a members discount. Her unshakable focus means she also avoids the handsome salesman with the half-priced pumps. SALESMAN: Hello there... VO: Sally grabs the bags in the nick of time, and does a victory dance to the cashier...

FOV: Yippee!

VO: ...proving it pays to keep your mind switched on with Brand’s Essence of Chicken, the only scientifically-supported Essence of Chicken.
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