| Title | SHOPPING PRIORITIES |
| Brand | CEREBOS PACIFIC |
| Product / Service | BRAND'S ESSENCE OF CHICKEN |
| Category | A02. Consumer Products |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
| Production Company: | SONG ZU SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| James Procter | Executive Creative Director |
| Adam Miranda/Neo Chiew Chiew/James Procter | Scriptwriter |
| Michelle Tan/Fazila Zinal Abidin/Jude Doss | Agency Producer |
| Pooja Singh | Account Supervisor |
| Geetha Balakrishna/Josephine Soh/Ng Soo Khim | Advertiser's Supervisor |
| Gerald Fitzgerald/Donny Pereira | Producer |
| Damian Waddell | Sound Engineer |
| Sangram Sengupta | Account Manager |