Title Brand Product / Service Entrant Company Location Award
A02 Best Use of Merchandising/In-store Marketing
RECEIPT STORIES
BOOKXCESS / BOOKS & PUBLICATIONS
McCANN ERICKSON Kuala Lumpur MALAYSIA
B01 Corporate Image & Information
LIVING TYPOGRAPHY
MUDRA COMMUNICATIONS / WATER
MUDRA COMMUNICATIONS Mumbai INDIA
A01 Event & Field Marketing
SIGG CYCLE SYSTEM
STAR CORPORATION / SIGG BOTTLE
I&S BBDO Tokyo JAPAN
A06 Best Use of Digital Media in a Promotional Campaign
MUSICAL FITTING ROOMS
STARHUB / ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
B02 Consumer Products & Services
THINK TANK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
STRANGEST BEER CULTURE
TSINGTAO / BEER
OGILVY SHANGHAI CHINA
A03 Best Product Launch/Re-launch
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
B04 Public Service, Charity & Fund Raising
PLASTIC BAGS MONSTER
ROOTS AND SHOOTS SHANGHAI / ENVIRONMENT PROTECTION MESSAGE
BATES 141 SHANGHAI CHINA
WATER THAT KILLS
KRUHA / KRUHA
JWT Jakarta INDONESIA
Short List
A03 Best Product Launch/Re-launch
CLIPCM
DENTSU INC. / SELF-PROMOTION
DENTSU Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
SKODA YETI RIGHT OF WAY EXPEDITION
SKODA AUTO INDIA / AUTOMOBILE
GROUP M INDIA Mumbai INDIA
A01 Event & Field Marketing
MAN SPACE
BERGER / PAVING PAINT
LEO BURNETT Melbourne AUSTRALIA
B02 Consumer Products & Services
XV RESCUE
SUBARU AUSTRALIA / IMPREZA XV
LEO BURNETT SYDNEY AUSTRALIA
A06 Best Use of Digital Media in a Promotional Campaign
WORLD OF EOS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
B01 Corporate Image & Information
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze Spike
A02 Best Use of Merchandising/In-store Marketing
FASHION LAUNDRY
PROCTER & GAMBLE / LAUNDRY DETERGENT
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Short List
DIRTY DISHES
PZ CUSSONS / LIQUID DISHWASHING
DDB GROUP MELBOURNE AUSTRALIA
Short List
A06 Best Use of Digital Media in a Promotional Campaign
THINK TANK
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
A01 Event & Field Marketing
PLAY THE REAL THING
NIKE JAPAN / NIKE FIVE
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products & Services
PLAY THE REAL THING
NIKE JAPAN / NIKE FIVE
BEACON COMMUNICATIONS Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
BIOLOGY OF FJ
TOYOTA MOTOR CORPORATION / AUTOMOBILE
TOYOTA MARKETING JAPAN Nagoya JAPAN
A03 Best Product Launch/Re-launch
OH SHIT PROMOTION!
WASH MANIA CARWASH / CARWASH
DRAFTFCB Bangkok THAILAND
B04 Public Service, Charity & Fund Raising
THE UNOPENABLE NOTEBOOK
UNICEF / UNICEF
CHEIL WORLDWIDE Seoul KOREA
CEO BUS POOL
CEPF / PUBLIC SERVICE
JWT SHANGHAI CHINA
C01 Integrated Campaign Led by Promo & Activation
SOUNDWASH
LEVI STRAUSS HONG KONG / SQUARE CUT JEANS
TBWA\HONG KONG HONG KONG
A01 Event & Field Marketing
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
B02 Consumer Products & Services
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
SUMMER CINDERELLA
PROCTER AND GAMBLE JAPAN / VIDAL SASSOON
BEACON COMMUNICATIONS Tokyo JAPAN
A03 Best Product Launch/Re-launch
REVVING UP SALES FOR THE SMART CAR
MERCEDES-BENZ CHINA / SMART
MEC CHINA Beijing CHINA
TACTILE CAN LAUNCH
APBS / HEINEKEN
IRIS NATION Singapore SINGAPORE
A06 Best Use of Digital Media in a Promotional Campaign
CYBER CRIMINAL N
SYMANTEC JAPAN / NORTON
BEACON COMMUNICATIONS Tokyo JAPAN
A01 Event & Field Marketing
PAINT-TO-PURCHASE
MODA PACIFICA / HAVAIANAS
TBWA\GROUP SINGAPORE Singapore SINGAPORE
B02 Consumer Products & Services
PAINT-TO-PURCHASE
MODA PACIFICA / HAVAIANAS
TBWA\GROUP SINGAPORE Singapore SINGAPORE
B04 Public Service, Charity & Fund Raising
EMOBOT
SINGAPORE HEALTH PROMOTION BOARD / MENTAL HEALTH
OGILVY SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Promo & Activation
BLEED BLUE
NIKE INDIA / NIKE CRICKET
AKQA Shanghai CHINA
REXONA POLICE
UNILEVER HONG KONG / REXONA
RAZORFISH Hong Kong HONG KONG
A01 Event & Field Marketing
REVERSE PICKED-POCKET BUSINESS CARD
AIRASIA BERHAD / AIRASIA INSURE
DRAFTFCB Kuala Lumpur MALAYSIA
B02 Consumer Products & Services
CREATE YOUR OWN COMIC BOOK ENDINGS
ASSOCIATED BRITISH FOODS/ FRIESLAND CAMPINA VIETNAM / OVALTINE
DENTSU Y&R Ho Chi Minh City VIETNAM
A06 Best Use of Digital Media in a Promotional Campaign
WYETH GOLD TRUTH & DARE CAMPAIGN
PFIZER NUTRITION / FMCG (INFANT FORMULA MILK)
OMD HONG KONG HONG KONG
B04 Public Service, Charity & Fund Raising
LAST LESSON
JING AN TRAFFIC POLICE AND TONG LIAN DRIVING SCHOOL / ANTI DRINK & DRIVE
DRAFTFCB CHINA Shanghai CHINA
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Short List
A03 Best Product Launch/Re-launch
COFFEE MOMENT
FAMILY MART / COFFEE
JWT TAIWAN Taipei CHINESE TAIPEI
B02 Consumer Products & Services
WYETH GOLD TRUTH & DARE CAMPAIGN
PFIZER NUTRITION / FMCG (INFANT FORMULA MILK)
OMD HONG KONG HONG KONG
A06 Best Use of Digital Media in a Promotional Campaign
NIKEID FRIEND STUDIO
NIKE JAPAN CORP. / NIKEID
BASCULE Tokyo JAPAN
A01 Event & Field Marketing
18 BUTTONS
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG
B02 Consumer Products & Services
REXONA POLICE
UNILEVER HK / REXONA
PHD HONG KONG HONG KONG
A01 Event & Field Marketing
CONGRATULATIONS KYUSHU! THE 250KM WAVE
KYUSHU SHINKANSEN / BULLET TRAIN
DENTSU Tokyo JAPAN
Gold Spike
A06 Best Use of Digital Media in a Promotional Campaign
SPEED’S GOT A NEW BEAT
VOLKSWAGEN GROUP SINGAPORE / POLO GTI
DDB GROUP SINGAPORE SINGAPORE
A03 Best Product Launch/Re-launch
PIER ROXAS
NOKIA PHILIPPINES / MOBILE
JWT MANILA THE PHILIPPINES
B04 Public Service, Charity & Fund Raising
BEGGING GROOMS
AKSHARA WOMEN’S RESOURCE CENTRE / WOMEN’S RESOURCE CENTRE
GREY WORLDWIDE INDIA Mumbai INDIA