The Brief

To create top of mind recall of Sykes to prospective employees by leveraging on it's promise of "Support in more ways than one."

Describe how the promotion developed from concept to implementation

It started with a premise: How do we show people how Sykes supports its employees and customers? The simplest and most efficient way is for Sykes to be where support is needed - when people are crossing the streets.

Describe the success of the promotion with both client and consumer including some quantifiable results

The project reached an impressive result of 145% increase in the target hits for One San Miguel site, 268% increase in the target hits for Makati site and 205 % increase in the target hits for K-Pointe site, creating word of mouth among the commuters and surpassing clients' expectations.

Explain why the method of promotion was most relevant to the product or service

The activation was most relevant in really driving home the message of: "Support in more ways than one." It demonstrate, in a unique and compelling way, how Sykes is the right choice for employment opportunities.