Title | HALLS ‘BISYO-JO(BEAUTIFUL GIRL )’ PROMOTION |
Brand | NIHON KRAFT FOODS LIMITED |
Product / Service | HALLS |
Category | B02. Consumer Products & Services |
Entrant | ADK JAPAN Tokyo, JAPAN |
Entrant Company: | ADK JAPAN Tokyo, JAPAN |
Sales Promotion/Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Fumitaka Takano | ADK | creative director |
Atsushi Matsumoto | ADK | copywriter |
Yuuya Tanaka | ADK | campaign producer,planner |
Akihiro Imai | ADK | Account Exective |
Mariko Sheffner | ADK | Account Exective |
Kazuma Ikeda | Director | |
Naotake Tsuchiya | Photographer | |
Tatsuo Shima | Gaffer | |
Miyuki Negishi | JET'S PROJECT | Designer |
Dynamo Pictures,Inc. | SFX | |
Taichi Tanaka | CG Director | |
Takashi Nagai/Hiroaki Shimatani/Megumi Kawasaki | CG Designer | |
Motohiko Yoshimura | Motion Designer | |
Yoshihisa Haraguchi | CG Producer | |
Yoshinori Hagiwara | Producer | |
Yusuke Mukai | Production Manager | |
Konami Digital Entertainment | Game Design |
To rejuvenate the brand image and expand new and young users, especially those who have interest in subculture such as manga and animation.
Executed ideas that pragmatize imaginary stories, placing it into the context of ‘Otaku’culture. ①Conclude a contract with a “Bisyo-jo(beautiful girl)” character from a popular romance simulation game. Produced an original product under the storyline that this character and Halls brand had co-developed this product. ②Sequentially uploaded online commercials showing the development process. ③At the launch timing, placed digital signage ad at major stations, in which a life-size 3D animation character feeds candy to passersby.
On a year-over-year basis, achieved a purchase rate of 148% and acquired new users.
Conclude a contract with a beautiful girl character from a popular romance simulation game called ‘Love Plus’. Produced an original product under the storyline that this character and Halls brand had co-developed this product.