| Title | OH SHIT PROMOTION! |
| Brand | WASH MANIA CARWASH |
| Product / Service | CARWASH |
| Category | A03. Best Product Launch/Re-launch |
| Entrant | DRAFTFCB Bangkok, THAILAND |
| Entrant Company: | DRAFTFCB Bangkok, THAILAND |
| Sales Promotion/Advertising Agency: | DRAFTFCB Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Warawut Kaennakham | DRAFTFCB (Thailand) Ltd. | Executive Creative Director |
| Kittiphan Palmoke | DRAFTFCB (Thailand) Ltd. | Executive Creative Director |
| Sorasak Buranasompop | DRAFTFCB (Thailand) Ltd. | Creative Director |
| Worachai Wongassaphaiboon | DRAFTFCB (Thailand) Ltd. | Copywriter |
| Peeravit Pansuwan | DRAFTFCB (Thailand) Ltd. | Art Director |
| Apirak Apisarnthanarak | DRAFTFCB (Thailand) Ltd. | Planner |
| Suangkanok Chantrasoongnoen | DRAFTFCB (Thailand) Ltd. | Account Supervisor |
| Janthima Siravut | DRAFTFCB (Thailand) Ltd. | Account Director |
| Sun House Co., Ltd. | Production | |
| Cubic Studio | Production |
In Bangkok the car wash business is highly competitive so Wash Mania launched a promotion campaign in order to bring new customers to the Wash Mania Car Wash!
A vacuum sticker, which looked like a freshly laid bird dropping, was placed onto the windshield of parked cars. When the driver returned, anger turned to joy when they read the message: “LUCKY!!! 50% OFF NOW WASH MANIA CAR WASH TEL. 081 936 0886”
Service volume increased by 40% within 2 months of launching the promotion campaign and created high brand awareness among the target group.
The campaign used the insight of the annoyance car owners feel when they see bird droppings on their cars.