| Title | DOMINO'S PIZZA EXCELLENT TRACKING QUIZ SHOW! |
| Brand | DOMINO'S PIZZA JAPAN, INC. |
| Product / Service | ONLINE SERVICE |
| Category | A06. Best Use of Digital Media in a Promotional Campaign |
| Entrant | ASATSU-DK Tokyo, JAPAN |
| Entrant Company: | ASATSU-DK Tokyo, JAPAN |
| Sales Promotion/Advertising Agency: | ASATSU-DK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya Tanaka | ASATSU-DK INC. | Campaign producer+Planner |
| Yusuke Shimazu | dreamdesign | Creative director+Copy writer+Planner |
| Koichiro Nishizawa | dreamdesign | Art director/Web |
| Naoki Morikami | dreamdesign | Art director/Graphic |
| Junichi Iwai | dreamdesign | Web director |
| Eiichiro Oshiro | dreamdesign | Web producer |
| Wataru Sato | TYO Monster | Director |
| Atsushi Suzuki | TYO Monster | Movie Producer |
| Chiaki Noro | ASATSU-DK INC. | Account Executive |
| Ayaka Hashimoto | ASATSU-DK INC. | Account Executive |
Create promotional campaign to gain edge over other pizza delivery chains.
We focused put on problem intrinsic of delivery pizza."Wait for pizza to arrive is really boring." We prepared "Excellent Tracking Quiz Show!" in which only a person who ordered with Domino's Pizza online store can participate.
This content started in May 2011. In May, highest monthly sales figures since establishment were recorded!
The fact is, the almost everyone thinks "waiting time of pizza delivery" is boring. Therefore, there is a chance of the differentiation with another there.