The Brief

In the fiercely competitive, fast-chicken loving market of China, our challenge was to create big buzz and re-ignite craving hunger for McDonald’s core product, the Chicken Nugget…

Describe how the promotion developed from concept to implementation

Our solution was to remind people about the taste anticipation. We did this at China’s busiest shopping mall. McDonald’s asked us to create buzz for Chicken Nuggets.

Describe the success of the promotion with both client and consumer including some quantifiable results

The results have been more than promising, with Chicken Nugget sales increasing by 70% in Guangzhou. McDonald’s is now looking elsewhere, in China’s key cities for new venues to hose this fun idea.

Explain why the method of promotion was most relevant to the product or service

Our solution was to remind people about the taste anticipation of dipping McDonald’s Chicken Nuggets into sauce…it’s perfect match…And we did this inside one of Asia’s busiest shopping mall, in Guangzhou, South China.