Title | TORCH |
Brand | COASTGUARD NEW ZEALAND |
Product / Service | COASTGUARD NEW ZEALAND MAY DAY APPEAL |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Name | Position |
---|---|
Toby Talbot | Executive Creative Director |
Regan Grafton | Creative Director |
Simone Louis | Copywriter |
Brett Colliver | Art Director |
Steve Boniface | Photographer |
Scott Wallace | Account Supervisor |
Christine Haru | Advertiser's Supervisor |
Nisa Solipo | Account Manager |
Lucinda Sherborne/David Mcindoe | Planner |
Head Of Art: Dave Brady. Retoucher/Designer: Gordon Moir. Agency Producer Nick Conetta | Other Credits |
New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, Coastguard turned the tables by asking for help from the very people whose lives they save. Their cry for help went out via a TVC and print campaign, in the lead up to Coastguard's "May Day Appeal week."