| Title | SMILE |
| Brand | BIC JAPAN CO. |
| Product / Service | BIC LIGHTER |
| Category | A07. Miscellaneous |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Kazutaka Sato | Creative Director |
| Yusuke Ito | Copywriter |
| Hitomi Yagi | Art Director |
| Makoto Horiuchi | Photographer |
| Satoshi Muraki/Asami Machida | Producer |
| Kanae Hobara (Designer)/Amana (Production Company)/Takashi Horiguchi (Cg)/Ikum Sako (Art) | Other Credits |