| Title | LG CUP AFRICA |
| Brand | LG |
| Product / Service | CUP AFRICA SPONSORSHIP |
| Category | A15. Corporate Image |
| Entrant | HS AD Seoul, KOREA |
| Entrant Company: | HS AD Seoul, KOREA |
| Advertising Agency: | HS AD Seoul, KOREA |
| Name | Position |
|---|---|
| Hyun Jong Lee | Chief Creative Officer |
| Bo Hyun Hwang | Executive Creative Director |
| Chang Soo Han | Creative Director |
| Seung Hwan Lee/Ui Sub Shim | Copywriter |
| Sung Eun Jung/Joon Woo Lee | Art Director |
| Won Jun Nam | Producer |
| Myung Ki Kim | Planner |
LG Cup Africa 2011 It is an annual soccer tournament event supported by LG electronics for improvement among African soccer teams, nature, and animals. Through this print ad we wanted to deliver symbolic message(Save animals in Africa) by apply zebra's pattern into a soccer shoe.