Title | BIG STAIN |
Brand | PROCTER & GAMBLE |
Product / Service | ARIEL |
Category | C06. Digital Outdoor |
Entrant | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Entrant Company: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Advertising Agency: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Name | Position |
---|---|
Edmund Choe/Andy Greenaway | Chief Creative Officer |
Fan Ng | Executive Creative Director |
Wendy Chan | Creative Director |
Andy Greenaway/Qi Lin/Wendy Chan | Copywriter |
Wendy Chan/Fan Ng/Liuzhongqing/Ocean Ye/Kobe Yu | Art Director |
Chen Xi Qiang | Photographer |
Ann Jingco/Neel Chaurasia | Account Supervisor |
Alan Zong | Advertiser's Supervisor |
Dorothy Zeng/Wendy Chan | Producer |
Sam Wong | Account Manager |
Angie Ma | Planner |
Rachel Lee/Sophia Luo/Eddy Chan/Eddie Chung(Drum Music) | Other Credits |
We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt.