FLUBBER CAR

Short List
TitleFLUBBER CAR
BrandVOLKSWAGEN
Product / ServicePEOPLE'S CAR PROJECT
CategoryC01. Transit Advertising
EntrantPROXIMITY CHINA Beijing, CHINA
Entrant Company:PROXIMITY CHINA Beijing, CHINA
Advertising Agency:PROXIMITY CHINA Beijing, CHINA

Credits

Name Position
Georg Warga Executive Creative Director
Yufan Cheng/Daryl Villanueva/Felipe Ferreira Creative Director
Andy Li/Hymn Wong/Niko Tziopanos/Weareflink Art Director
Till Leeser Photographer
Enko Von Arnim Account Supervisor
Karen Gan Advertiser's Supervisor
Volke Kommunikations-Design Producer
Howie Ma Account Manager

Execution

On June 21st, 2011 three odd shaped cars were placed on the streets of Beijing, not in luxury locations but in the old neighborhoods where the real people live. A badge on each car pointed people to our website and our Weibo (twitter) address.