Title | CHICKEN |
Brand | ZHE JIANG SUPOR CO. |
Product / Service | KNIFE |
Category | C03. Small Scale Special Solutions |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Name | Position |
---|---|
Amanda Yang/Gordon Hughes | Executive Creative Director |
Tao Lei | Creative Director |
Amanda Yang/Chen Dan | Copywriter |
Gordon Hughes/Tao Lei/Huang Haibo/Ocean Ye | Art Director |
Michael Teo | Photographer |
Huang Haibo/Ocean Ye | Illustrator |
Stella Wang | Account Supervisor |
Steven Xie | Advertiser's Supervisor |
William Huen | Producer |
Designer:huang Haibo/Ocean Ye/Print Production:hand Of Son | Other Credits |
Our challenge was to Combat the influx of expensive foreign kitchen knives, and reinforce Supor’s position as a Quality Chinese product. The solution was a novel in-store campaign that leverages Supor’s Chinese roots by specifically featuring locally relevant foodstuffs, folded into the form of a traditional Chinese game. When you interact with the pieces they slice open in your hands, then unfold to reveal the knife used. Result The promotion led to an increase in sales of supor knives of over 60%.