Title | DON'T DRIVE...RUN |
Brand | LI NING COMPANY |
Product / Service | RUNNING SHOES |
Category | C01. Transit Advertising |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Name | Position |
---|---|
Amanda Yang/Gordon Hughes | Executive Creative Director |
Fish Feng | Creative Director |
Amanda Yang/Gordon Hughes/Joy Zou | Copywriter |
Fish Feng/Ian Cai/Wenchao Song | Art Director |
Alan Chow/Andy Wee | Photographer |
Ian Cai | Illustrator |
William Huen | Producer |
Angie Wong | Account Manager |
Print Production:colin Lu/Production House:24h/Director:stone Shek/Cameraman:moto/Editor:ling Tong | Other Credits |
As China get more affluent, more and more people are driving, and less and less are exercising. Chinese sports company, Li-Ning, decided to draw attention to this problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.