DON'T DRIVE...RUN

TitleDON'T DRIVE...RUN
BrandLI NING COMPANY
Product / ServiceRUNNING SHOES
CategoryC01. Transit Advertising
EntrantLEO BURNETT SHANGHAI, CHINA
Entrant Company:LEO BURNETT SHANGHAI, CHINA
Advertising Agency:LEO BURNETT SHANGHAI, CHINA

Credits

Name Position
Amanda Yang/Gordon Hughes Executive Creative Director
Fish Feng Creative Director
Amanda Yang/Gordon Hughes/Joy Zou Copywriter
Fish Feng/Ian Cai/Wenchao Song Art Director
Alan Chow/Andy Wee Photographer
Ian Cai Illustrator
William Huen Producer
Angie Wong Account Manager
Print Production:colin Lu/Production House:24h/Director:stone Shek/Cameraman:moto/Editor:ling Tong Other Credits

Execution

As China get more affluent, more and more people are driving, and less and less are exercising. Chinese sports company, Li-Ning, decided to draw attention to this problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.